|
Click here to
make money with Google Adsense
s And Don’ts
The internet is one big place. It’s easy to get lost in its many nooks and crannies. If you’re going to visit it for the first time, you may not know where to go.
This is remedied, of course, by URLs, or Uniform Resource Locators. A URL is a website’s address in the World Wide Web. If you know a site’s URL, you’ll know where to go. Simply type the same on your browser’s address bar, and you’ll be able to load the website ever so easily.
Central in every URL is a domain name. The address http://www.thisisaurl.com has “thisisaurl” as its domain name, with .com as its extension.
It is essential for any online business, whether it is concerned with selling products, offering services, enrolled in PPC (Pay Per Click) advertising, or peddling affiliate links, to have the right domain name. Let’s take a look at the reasons why:
* The right domain name will be easier for your visitors to remember. This is great for promoting your website and for generating traffic. If you have registered the domain business.com , for example, then your would-be visitors won’t have to go through a search engine to find you. They’ll just type in your domain name and they’ll immediately reach your website.
* The right domain name would be great for your search engine optimization (SEO) campaign. 80% of your visitors will come from the search engines – this is a well established fact. And having your primary keyword within your domain name of choice would most certainly provide a boost for your website’s page rank. The boost may be slight compared to other SEO tactics, but a boost is still a boost and it will still be an advantage over your competitors.
* The right domain name will be great for branding your online business. People tend to remember domain names than online business names, after all. Take a look at the popular website www.gamespot.com . It is the official site of Electronics Gaming Monthly, but online denizens still refer to the business as Gamespot.
So finding the right domain name that would be a perfect fit for your online business is critical for your overall success. It is actually the first step in online strategic positioning. The most recognizable websites in the world have made it a point to register their desired domain names way before they have started to build their pages.
How do you go about selecting the right domain name? Here are some guidelines.
Do’s:
* Make sure that the domain name you will choose will perfectly represent your business. It doesn’t have to be your business name. It could be a word or a phrase that would capture what your business is all about.
* Try to find a short domain name, though this doesn’t rule out the selection of a long but recognizable one. Short domain names are easier to remember, and this is one of the things you will be aiming for.
* Try to include your primary keyword in your domain name, for reasons we have earlier discussed.
* Always try to get a .com extension for your domain name. This is what most people have become accustomed to.
Don’ts:
* Try not to use abbreviations. They are generally quite difficult to remember.
* Try to avoid domain names that are more than 16 characters long. Sometimes, domain name providers allow free registration of domain names more than 16 characters in length as part of their promos. Why? Because the longer the domain name, the less recognition it is likely to take.
* Try to avoid selecting a domain name that is totally irrelevant to your business. It’s quite useless. Imagine the White House taking up shop in Czechoslovakia. That’s how inappropriate it could be.
Click here to
make money with Google Adsense
|
