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Shhhh.
I’m about to share a secret so big that once you realize its potentials and once you start exploiting what it could offer, you’d be leaving your competitors eating your dust.
Ready?
You are most probably familiar with forum marketing. Forum marketing, or actively participating is various forums all over the internet, is a great way of generating direct traffic and increasing your link popularity. It’s pretty easy too, as all you have to do is to publish some posts by replying on appropriate threads, and allowing your signature box, which should include your links, to do the advertising.
But let’s face it. How many people will you be able to win over to visit your website using this approach?
A hundred? Two hundred? Five hundred max?
Would this be enough to generate what you could consider as sustainable traffic?
Here’s the deal.
Forums, message boards, bulletin boards, newsgroups… whatever they are called… they’re not the only type of online communities where internet users gather. In fact, there is another kind of online community that has elevated into the ranks of most visited websites in recent months.
What are these?
Heard of MySpace? How about Friendster? Perhaps Multiply?
These are social networks where users are allowed to create their own personal profiles. In their profiles, they could talk about themselves. Furthermore, once they have created their profiles, they could seek out other people and invite them to be their contacts, or “friends” as these systems label them.
Now here’s the trick: build a large, large, LARGE network. Aim for at least 15,000 “friends.”
If this would sound too daunting, think again. Currently, there are some services offering to help you build your network in these online communities. Some of them charge as low as $9 for 1,000 “friends” added to your account, within a week’s time at that.
What would you do with 15,000 plus “friends?”
Well, these online communities offer excellent connectivity. Friendster, for example, allows you to post messages in bulletin boards. Such messages would appear on the profile page of each – yes, EACH – of your friends. What does this mean? If you will include a link to your main website in your message, you’d instantly expose it to 15,000 people, as well as others who would get to view your “friends’” profiles. That’s direct traffic that’s hard to beat. And guess what? You could post as many messages as you want, as often as you’d like.
MySpace, which has recently made headlines for surpassing, and even doubling, the volume of traffic the Google manages to get, allows you to create your own group. The members of your group would also have a bulletin board system which works just the same way as Friendster’s. Better yet, MySpace profiles figure prominently well in search engine results. If your group has 15,000 members, your message would appear in 15,000 pages, and you’d get 15,000 back links for your website.
LinkedIn.com , on the other hand, is a similar online community that caters to business professionals. Using the same approach as the techniques above, you’d be able to tap into a more targeted audience.
Multiply is the first of such online communities that realized the marketing potentials of the setup. It is likewise the first to employ some features to help merchants establish accounts to keep in touch with their prospects via the website’s provided space.
Forum marketing has indeed evolved from mere forum posting into actual networks which are fully exploitable.
But only a few marketers seem to be exploiting these channels for the moment.
This means that, yes, you should hurry up and hop aboard their wagons, and secure for yourself a great head start to leave your competitors behind. These online communities offer fantastic opportunities for serious, SERIOUS traffic generation.
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