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About to write a sales letter but you don’t know which aspect of your product or service to focus on? The read this piece, dear friend, and discover 5 powerful triggers that would compel – yes, COMPEL – your readers to act.
By informing them, through your sales copy, about the benefits below, you’d be able to bring your product or service under a more advantageous light. The game will transform from offering something they want, to offering something that they actually need.
What are these benefits? Let’s take a closer look at the deal beakers that could spell the success of your online business.
1. Make money. This is perhaps, the oldest trigger in salesmanship rulebooks. Who wouldn’t want to earn more than what they are currently garnering, right? An offer that would promise more moneymaking opportunities will immediately gain a lot of attention. It’s something desirable. It’s something timeless. And it’s something beneficial, immediately apparent at that. The only downside with an offer that promises this is the possibility of ad blindness. It’s not your fault. It’s just that this benefit is so potent that it has been abused too much throughout the years. If you could put a new spin to it, the better it would be for your online enterprise.
2. Save money. Related, but inversely so, with the first benefit, saving money is still a very desirable proposition. Starting your sales page with the headline “Did You Know That You’re Losing $25,000 A Year Because You’re Not Practicing This Very Simple Option” is very powerful. It immediately drags your readers to a level of involvement, right from the get go. They’d be dying to know what secrets you will share and how they could start minimizing unwanted expenses.
3. Save time. Time is gold, hence, its value can be equated with money. After all, the time we waste doing a multitude of tasks can be used to actually earn more cash from other endeavors. In fact, most people equate their earning potentials with the amount of time they could spare. Additionally, a lot of people are lazy. They may not be after some time-saving measures, rather, they want to know about some labor-minimizing solutions. If you’d offer people the opportunity to be able to accomplish more with less time, or with less work at that, then you’ll be on to something that would surely generate a lot of buzz.
4. Be popular. Next to wealth, fame is the most sought after benefit that people usually look for. An offer to make them look better, help them lose weight, win public acclaim, and the likes have always been staples of many niche businesses. Why? Because we all want to better ourselves, not for self-fulfillment, but for acceptance. Acceptance is a pretty powerful motivator. People want to belong. It’s the human condition. And giving people something that would help them “belong” is an offer that should be made immediately visible in your sales page.
5. Peace of mind. Whether it’s about losing something, or missing out on a once in a lifetime opportunity, fear is an emotion that would cause many restless moments and many sleepless nights. People will be desperate for a solution, and if you perfectly project such a solution on your sales page, you’d have them at the palm of your hands.
Of course, these lessons are not only applicable when it comes to crafting your sales copy. They can be used to determine some profitable markets as well. After all, these triggers are based on consumer behavioral patterns, and as such, should be indicative of the demand for products catering to each and every one of them.
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