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As an online businessman, you’d find yourself confronted with the following challenges:
* How can you encourage your visitors to join your mailing list?
* How can you make your packages more appealing?
* How can you fully satisfy your customers?
* How can you invite people to check out your website?
* How can you ensure that your visitors will come back to your website from time to time?
For all these challenges, there is one strategy that has always been proven to be very efficient: giving freebies.
The word “free” is still the most powerful term in marketing. No one would be able to resist a free gift. We all share the mentality that if something is offered for free, we must gobble it up least we live in regret later on. As an online marketer, you can use this to your advantage.
Want to provide an incentive for people to visit your website? Offer them a free gift, like a free eBook or a free special report.
Want to compel those visitors to subscribe to your eZine? Offer them another free gift as a reward for their signup.
Want to create the impression on your customers’ minds that yours is a business which over-delivers? Add some bonuses to your announced package.
Freebies are sure to make your visitors, subscribers and customers happy. Giving freebies is an act of generosity on your part, one which your visitors, subscribers and customers are sure to appreciate.
Where do you get the freebies to distribute, however? Here are some sources for these bonuses which you can give to the people you deal with.
* You can create the products yourself. If you have some valuable information to share, write it down. If you have some programming skills as well as an idea of a problem that demands a solution, create a software program that will attend to such a need.
* If you don’t have the skills mentioned above, or if you don’t have the time to pursue them, try outsourcing. You can hire some freelancers from outsourcing websites such as www.rentacoder.com , www.elance.com , and www.guru.com .
* Try PLR products. PLR stands for private label rights. If you purchase a product with PLR, you’ll have the liberty to alter the said product anyway you please, including naming yourself as the author thereof. Correlatively, you can dispose of the said produce anyway you wish, as well. Want to give it away as a freebie? You have every right to do so. There are some isolated offers for PLR products from many internet marketers. There are also membership sites that provide for you a set of PLR products on a monthly basis. The trick is in finding the provider that offers the product best suited for your purposes.
* If you want to give away an information product, you can simply compile the finest articles relevant to the subject of your online business, which you can find in the many article directories on the internet. You can use these articles for free, provided that the author’s bylines are kept intact.
* Also, if you’re planning to give away an information product, you can also interview an expert in the field that your business is servicing. You can transcribe this interview yourself, or you can hire someone to transcribe it for you.
There are many kinds of freebies you can give away. For as long as they are digital products capable of being delivered digitally, you’re on the right track. Here are some tried and tested freebies you can choose to produce:
* As mentioned above, information products such as eBooks and special reports are the most popular;
* Audio products such as downloadable MP3s;
* Podcasts;
* Video products which aim to teach something;
* Software programs that seek to provide a solution;
* Screensavers;
* Free web hosting courtesy of a reseller account;
* Free domain name courtesy of your own domain name and web host that can provide for sub domains;
* Free email accounts; and
* Java games or other entertainment programs
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