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Apple is changing the way that people receive information. When it first launched the iPod, internet marketers rode the waves of podcasting to deliver their business message. Some of the enterprising online businessmen even sold their podcasts for profit. A lot of online businesses have experienced tremendous success by hopping aboard the podcasting bandwagon. And why not? There are 22 million owners of MP3 players in the US alone, and almost a quarter of them are iPod users.
But like any other product, the iPod is continually evolving. Recently, it has just released its newest incarnation, the iPod video. This wonder gadget is capable of playing MP4 and .mov videos by storing them in its 24GB or 60GB hard drive (depending on which model the consumer chooses) and playing the said videos on its 3.5” screen.
What does this mean for internet marketing?
Well, it’s no longer a race to establish prominence in the podcasting industry. A new game has developed, and its goal? To achieve dominance in videocasting market. Indeed, videos are the waves of the future, and if you can format your videos into efficient cash cows, you’d be in a position to rake in more success, since not a lot of businesses are catering to this emerging market.
There are many ways by which you can earn from the new portable mp3/video player hybrids. Let’s take a look at some of them:
* Make good use of movies belonging to the public domain. These movies are classics, and classics never go out of style. Run a search, and you’ll realize that no digital establishment is catering to this market. Movies belonging to the public domain can be utilized without having to pay any royalty fees. You can simply format these into MP4 or .mov files, and sell them to portable video player owners for some amazing profit!
* Create your own videos. Running an affiliate program? Make a video about the benefits of your products, or better yet, the benefits you can provide for people who will sign up to be your affiliates. People respond more to what they can hear and see, compared to what they can merely read. You can also create a moneymaking course delivered through videos, and sell access to the same for anyone who’s interested. Engaged in a particular niche? Create videos that will interest the members of that particular market, and use such videos to increase the size of your mailing list, or sell the same for some immediate profits.
* Create video manuals for your products. Your customers will surely appreciate some product-specific tutorials that come in video format. They can save the same on their iPod videos, or any other portable mp4 players, and view them whenever they are in need of some instructions. They’re going to love the extra mile you took to ensure the proper enjoyment of the product you sold to them.
The iPod video as well as other portable mp4 players are relatively new devices. As more and more people will get to own one, new marketing techniques will be developed to fully capitalize on this fast emerging market. Since there are few players catering to this market at present, you’d find this market to be very, very profitable. And the market is growing at a rapid pace. Once you have established your presence, your profits would only grow as the months go by.
Today is the perfect time to hop aboard the videocasting freight train. It’s still early. You can easily establish your business in this field. And once the market matures, you’ll be in a great position to corner a lot of earning opportunities.
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