|
Click here to
make money with Google Adsense
As an internet marketer, you will be dealing with either of three website models. These are a sales page, an affiliate mall, and an opt-in page.
Web Design For Sales Pages
A sales page is so justly named because, most of the time, it’s just a single page site. There are no links to other pages, nor navigation menus for that matter, and they are effective that way.
Sales pages thrive on simplicity. They deliver their points almost instantly, with the use of professionally made headers, and headlines that are carefully designed to capture the visitors’ interests immediately. The purpose of sales pages, after all, is to sell. The business message must be delivered expediently and efficiently. Every component of the page must jive to make sure that at no point will the reader feel confused.
The main design principle that should be observed when it comes to sales pages is that they should load fast. This means that elements like video streaming, flash files and heavy graphics should be avoided. It should always be presumed that your visitors are on dial up connection. The sales page must be designed to make things convenient for them.
Occasionally, audio streaming through RSS technology can be used, especially for testimonials which are known to boost the conversion rate of sales pages. However, the file that will be streamed should be small. There are software programs that allow you to create audio streams in mp3 format, further compressed by RSS.
Again, and just to reiterate, keep things simple. A sales page is powered by the strength of its texts. Salesmanship wizardry is delivered through the written word, and not the abundance of ornaments in the website.
Web Site Design For Affiliate Malls
Many people who are enrolled with affiliate programs have decided to create websites that serve as digital stores for the affiliate programs’ products. Much like popular online stores like Amazon, Chitaka, and BuyNow, affiliate malls present the products in separate boxed virtual real estate. Each portion has a picture of the box art or eCover for the said product, as well as a synopsis of what it’s about, and on occasion, its price as well (we’ll discuss the propriety of this later on). The difference? Each portion is hyperlinked, not to another page in the website itself, but with the affiliate link of the webmaster which would lead visitors to the affiliate merchant’s sales page.
Should you include price when designing the allotted boxes for the products? There are two schools of thought at play here. One school of though would advice against it. They say that the visitors’ curiosity should be used as an advantage. This would lead them to the affiliate merchant’s sales page where they will read the compelling copy before seeing the actual price. This would have conditioned them to adopt a “buy now” mindset. The other school of thought would rather lay the cards on the table. They believe that an affiliate mall should provide everything that would help the would-be buyer make a sound decision with regards to his purchase. This includes specifying the price on the affiliate mall’s pages.
Web Design For Opt-In Pages
Opt-In pages have one purpose: to gather subscriptions to build mailing lists. As such, they are formatted much like sales copies, only, shorter in length. The reason? You wouldn’t want your visitors’ eyes to get exhausted because you would want to conserve their energy to subscribe to your mailing list.
The best way to format an opt-in page is to keep things simple, and this includes a minimal usage of words. Get to the point immediately.
But you need to provide a benefit for them to win their subscription.
Offer a bonus that they could download once they subscribe to your service. This download link can be arranged via your autoresponder sequence, and need not be included in the website itself.
Click here to
make money with Google Adsense
|
